Gili Biegun
Born in Israel, studied in Italy, Gili Biegun lives in Florence, she is the founder of JOYS magazine and JOYS studio. Gili has worked as a photographer, art director, stylist and brand ambassador thanks to a large community acquired on social media. Her career as a professional photographer and editor-in-chief of JOYS magazine online and in print has earned her official accreditation from the National Chamber of Italian Fashion, the British Fashion Council and the French Fashion Federation, as well as invitations to participate in fashion weeks in London, Milan, Paris, Moscow, Ljubljana, Belgrade and Budapest. JOYS Media produces completely original and unique editorial series and videos.
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Do you think a style can define a woman and help her feel stronger and more confident?
I think a woman should define her own style, not the other way around; the style of her clothes, the interior of her home, her lifestyle. An external environment and outfits that make me feel comfortable and match my personality will make me feel more confident and therefore stronger. For me, style is a mood, a state of mind. But it must match me to give me power. If the style does not match the woman, it can give the opposite result.
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Why did you choose these clothes from the Valentine collection?
I chose looks that made me feel comfortable. Outfits that I would likely wear in my everyday life, as a photographer, stylist, and editor. I have a job that is often “physical” and wearing short skirts or tight clothing is not very practical, but I still need to look professional. By pairing a blazer or button-down shirt with long pants and colorful shoes, I can easily grab my camera and start shooting, while still looking stylish.
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What are the next topics you are working on at JOYS magazine?
The upcoming print edition of JOYS, vol.10, will explore the concept of space and time while focusing on today's most pressing topic: global sustainability.
We are currently researching this topic in hopes of finding answers for a better future.